I can imagine that most people in London have heard of Boxpark, but for those outside of the city and beyond, it's a retail concept made up from black shipping containers, stacked outside Shoreditch High Street station. If you're in the area, you really can't miss it. The beauty of Boxpark is that it gives smaller growing brands a chance to rub shoulders with the bigger brands, such as Nike, PUMA, and GAP.
Twisted Time is one of the brands that benefits from this set-up. An online watch store featuring some very cool and very different watches, Boxpark gives Twisted Time space to showcase some of their best wares on the 'high street'. Watches suit a Boxpark store – a pretty extensive range can be displayed in a small space, and it's small spaces that the Boxpark concept specialise in.
We were here for the opening night, but came back on a less busy weekday afternoon (just after recording our first podcast) to shoot the shop when fewer customers were in. Brands that definitely caught our eye include Braun, Danish Design + Nendo.
Twisted Time, Boxpark no.16 2-10 Bethnal Green Road, London, E1 6GY. See more of our Store Visits here. Nik