15 Feb 2021

Styling + Product Photography for Hip Living


For a recent project I was given a brief to work on the styling and photography, for the launch of Hip's homeware and lifestyle department. The Leeds-based don daddies contacted me in November, and I had approximately two weeks to create a set of images using around 65 products from a range of brands including; Ferm Living, Kinto, Tanner Goods, Snow Peak and Aesop.

We separated the products into departments, and went about creating both natural and abstract set-ups in a few different rooms across our house. It was a massive job, but massively rewarding too - and recently the brand has started to roll out the images across their webstore and social media accounts. That's a proper buzz!

There's currently a journal entry on their store featuring an interview piece + further images from the project - all the products and photos can be found on Hip Living.

Mat.

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