11 Feb 2020

Copenhagen: Frama Store

a visit to the design store Frama in Copenhagen display
a visit to the design store Frama in Copenhagen fragrance
a visit to the design store Frama in Copenhagen bicycle
a visit to the design store Frama in Copenhagen close up textures
a visit to the design store Frama in Copenhagen textures
a visit to the design store Frama in Copenhagen

My only previous connection to Danish design house, Frama, is from them popping up in Monocle mag, my mate Dan discussing their delights on many occasions and seeing their very beautiful showroom-shop front space appear on my Instagram feed from time-to-time.

It's a store that's been in my "places to visit" folder for a while now, and finally, a couple of weeks ago I placed a tick in the win column while we were visiting Copenhagen for a few days. Planned out by the hour, but regularly straying - due to the fact we didn't realise the city basically closes between Sundays and Tuesdays - we made our way through a very quaint neighborhood of picture-perfect washed orange cottages to find the unassuming residence of Frama.

What can be said has probably already been said about this store, but it's far more impressive that the photos may suggest. Set in an old apothecary shop, Frama's furniture, lighting and skincare can be found across several large rooms and small nooks, joined up by slightly creaky stairs and dark corridors. The airy spaces compliment the lower lit rooms perfectly - showcasing the brand's Scandinavian approach to creating a mood, taking you through their kitchen, living room and bathroom set-ups. If these guys did a hotel!

I left empty-handed, but Jordan treated himself to a new fragrance, as he was fresh out of his carry-on. What I did take away from my visit to Frama - and the city in general - was the way these guys marry textures, fabrics and finishes to create a unique environment. It's playful, subtle and aware of impact.

Frama: Fredericiagade 57, 1310 Copenhagen, Denmark.

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