Swatch - How We Wear it

To celebrate the launch of Swatch's new 80s throwback inspired "Colour Coded" range, they have challenged 7 magazines to create a photo shoot with them and be creative as possible.

Here is a taster of each of their photo shoots - 

Wallpaper*

Pop

V Magazine

Dazed & Confused

AnOther

i-D

nylon

Visit the Swatch site and see the full "How We Wear It" campaign. Click to see each of their full photo shoots and vote for your favourite. 100 lucky people will win a Colour Codes watch, I hope I'm one of them. 

Which is our favourite shoot? I voted for Wallpaper*, with Dazed coming in a close second. In the mean time I will be buying one of the new Colour Codes watches, in matt green.

Went out for magazines....

So I got up early on my day off to go through to Preston, the nearest city from where I live and also where I go to uni. In my mind I had magazines, I also needed to get a few necessities too. After a nice hour long coffee and reading session in Starbucks (the paninis are hotter than the sun aren't they?) I headed off to TKmaxx. If I remember rightly the American version is called TJmaxx? Well I picked up these dusty blue desert boots by a Scandinavian brand called Shoo. I know nothing about this brand but I do know they make an amazing range of shoes.

Reminiscent to the Acne boots from the new S/S collection and Paul Smith ones that have just been released.

I just love the little details on them, the one white eyelet and the light bit stitch below. They were a steal too so I was well chuffed.

I did get what I went out for too, I picked up Noise, 10 Men and Dazed & Confused. There's some great editorials in Dazed, the whole issue is themed on Frankenstein. The image image of the front page features a leather strap mask by Gareth Pugh. I'll take some pics of them soon.

Reiss 1971 captsule collection - Competition

"1971 Reiss" is the new capsule collection from the hi-end high street store. The collection is mostly focused around denim that you would ususally expect from the high street stores mainline collections, which hints that it will be aimed at a slightly younger customer base that at current.

To celebrate this new collection, Reiss have joined forces with Dazed & Confused to create a t-shirt competition. The idea of a t-shirt competition os so that their new jeans have the perfect partner. The brief is to take "1971" and interpret it however you wish, they urge you to look at the year for inspiration but create something that is fashion forward and not just another band t-shirt.

To help everyone get started Dazed have commissioned a few artists to come up with their own designs. Here's my favourite: by Graphic Artist Damien Poulain, inspired by the missions into space and the astronauts playing golf on the moon.

For more information about entering the competition and details visit Dazed Digital or go straight to the new 1971 Reiss site.

Is anyone inspired to enter? I would but my graphics skills aren't up to much.