22 Jul 2014

Archibald Optics | Craftsmanship In Construction


We’ve been talking a lot about glasses in recent months at Buckets & Spades. Back in March Mat ran a Ray-Ban giveaway, I was lucky enough to get a pair of sunglasses from London based Cubitts, and we were invited to an Eye Respect launch at Duke Street Emporium. All-in-all, it seems that glasses are getting a lot of attention this year.

I wasn’t taken by surpise to get an email from another London based brand, Archibald Optics, suggesting a meet up. I’m sure Mat will agree, one of the perks of blogging is the opportunity to meet new people, in new places, and drink a lot of coffee - enough so you can stay up all night researching and writing new pieces!



It was great to meet with Archibald Optics, not least because they introduced me to a tiny coffee shop on Frith Street in Soho, where we sat and watched all of those very interesting folks that inhabit the streets of Central London.

I’m by no means an expert on glasses, although in the last month I’ve learnt more than I ever knew before. Those I saw from Archibald Optics had a good weight to them and a firmness in the arms that indicate quality. I reckon these could take being sat on a couple of times. A frequent problem when I take sunglasses off on the tube. And as this video shows the quality of these frames comes from the dedicated craftsmanship in their construction.



It’s fascinating to get this sort of insight into a product’s construction. It always make for a more compelling argument to invest in a particular brand when you’ve seen ‘behind the scenes’. Mat’s post on Loake is a case in point. The company create optical lens and sunglasses for both male and female - all of which are made in Japan.

I’d be interested to hear of other glasses brands that folks out there like and also any more brand / product insight videos doing the rounds… For more info on Archibald Optics visit here. - Nik
 
You can find Nik at - Conrad's Beer | Twitter | Instagram

6 comments:

  1. Whenever I see a video of the craftsmanship in a company I am much more likely to buy. Thanks for the intro!

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  2. I agree, seeing a behind-the-scenes makes me more invested in a brand for sure.

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  3. Wow, those are some stunning lenses. And I love the craftsmanship behind them. It's so wonderful when a product has a story to tell.

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  4. Woah! those glasses are pretty damn awesome, loved them!

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  5. What a great brand! I love how I can see the lifestyle in each of these glasses - so refined! Thanks for sharing, Mat! I can totally see you wearing any one of these styles!

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  6. Beautiful frames. The quality of the craftsmanship is rather high, but the frames also have character to them...so that really makes the brand stand out!

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