It's been a while since we last did a Store Visit so when Farah Vintage got in touch regarding visiting their new shop I jumped at the chance. For the third time I stayed Tune Hotel at King's Cross; which seems to be the perfect location for getting just about anywhere in London.
I made my way around the endless city streets - walking from King's Cross, to Oxford Street, then on to the Seven Dials, Covent Garden - that route has now turned into one of my favourite walks in the city. London is a fascinating place to walk around and I do so as much as possible, taking slightly different turnings with each journey; all while avoiding taking the tube. This time I only ventured on the tube once to meet up with Nik for a trip to the Sunspel store in Shoreditch.
I knew I was in for a busy day so I stopped off for a hefty breakfast at Cote, before headed to meet at Farah store. I'm pretty familiar with the Seven Dials area now as I always seem to end up there, so to hear the news that Farah Vintage had just set up shop there was top news! For the most Farah is a household name across the UK + America, known for their history in workwear and later being adopted by the skinhead movement - the Farah Vintage range plays on their close links with music and youth sub-cultures; today being worn by creatives, musicians, officer workers and the football terrace crowd alike.
The store itself is a compact, well considered space which isn't overrun with stock; instead housing key pieces from their SS14 collection and small selection of items from their new collection. Plenty of patterns to get your heads around - Aztec, Stripes, Polka Dot, Floral, Tropical - you want it, they've probably got it lurking somewhere.
We got chatting about the Farah brand and what they've got lined up for the coming months - something I wasn't aware of was the work they do as a part of the local community. With events being held throughout the summer and mention of a pop-up beach party in Camden, it's a subject I'd love to explore a little bit further down the line.
Thanks to the Farah Vintage team for having me by the store. We'll be running a giveaway to win a bunch of stuff from them very soon, so look out for that! Farah Vintage, 18 Earlham Street, Covent Garden, London, WC2H 9LG.
Thank you for visiting,