8 Jul 2012

Anders Drage's Mountain Milk


 I'm a big fan of milk, I was promised that if I drank milk, ate all my greens and bread crusts I'd grow up to be big and strong. It didn't really pan out that way, still to this day I drink a load of milk and eat my greens but I'm still pretty slim, the only thing that came out of eating crusts was curly hair (though that's a fib right?).

Who would have though a project about milk could get me so excited. Anders Drage's brief for his final campaign at college was to make some packaging about something he loved. He came up with Mountain Milk, packaging design based on the idea of using the best you can get, Norweigan Milk and making it into an international product. Drage, a Norwegian native wanted to create a luxury bottled milk product which celebrated his country's rich heritage and would have a similar status of a fancy bottled water or beer.

I think it's a cracking idea and something with potential, for me he's got the branding and look spot on. I know people either love or hate milk but what's your opinion on the concept and design? Not bad for a student's work ay?

More into on this project click here and for Anders Drage's site click here

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Over the weekend I reached 500 followers! I'd really like to thank everyone that has ever given up a bit of time to read what I'm actually writing, I've loved every minute of my blogging time and that fact that you guys sharing an interest in my interests just makes it all worth while.  I will be launching another competition later this week as a thank you, so look out for that.

22 comments:

  1. I really, really can't stand milk, but I can appreciate how wonderful these bottles are!

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  2. I love it! the mock ups are outstanding. Over all the idea is pretty good too. Reminds me of the whole Fiji water type thing but taken into a new direction. Pretty interesting. The logos are so clean. Can't get over it.
    Hope to see some more posts on stuff like this from you!

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  3. These are so pleasing to the eye!

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  4. The design for these is lovely, particularly the revealed Norwegian mountains. I don't know if high end milk is a plausible idea but I do love milk...

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  5. that’s a lovely design! milk products should look more often like that!

    Heartbeats from Vienna Wedekind

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  6. wow! cool packaging! xx

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  7. milk in neat packaging: bottles and cardboard carriers is something we don't find here in manila. this is nice. all we see here are carton boxes.

    NOUVEAUSKIN.BLOGSPOT.COM

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  8. Anonymous13:47

    I can see that milk in the shops! It's a great design, you can tell it's a real labour of love which is what catches my eye with packaging/design when I go to the shops.

    I can only really stomach milk in my tea or on my cereal, even then I leave the excess in the bowl!

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  9. Really amazing presentation. Love those bottles.

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  10. Oh wow, he has done very well. I really am craving some milk after looking at this post.

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  11. Oh wow, the design of this is absolute perfection. And I love milk too, I would buy these for the bottles alone.

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  12. um i LOVE that and I'm the perfect target for that gorgeous branding. i'd buy that milk in a heartbeat just for the bottles!

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  13. wow that's impressive that this is only a side art project for school! i say it looks pretty trendy and marketable than some other products we see on the shelves today. good stuff x

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  14. Is he your colleague? Fantastic packaging, both retro and upscale modern. And Norwegian. Well done!

    www.thefoolishaesthete.blogspot.com

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  15. I like the plain version more than the one with the scenery. And I don't see why milk couldn't be a more luxury product. You get fancy water, but milk has a lot more variation in quality, depending on each and every individual cow!

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  16. yes it is a fib. grandma used to say that to me to get me to eat the crusts!

    love the design of this milk bottles. i like how the image from inside shows as the milk is used.

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  17. i have never drunk milk on its own. With Tea, Cornflakes yes but on its own? bleurrrrr. Hubbie on the other hand, is partial to a glass of milk and a mars bar to dip :)

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  18. Love the design and very impressive that he's a student. I love seeing students break out and do creative projects like this - I always felt too many at university were only concerns with their social life than putting time, money and energy into turning their ideas into reality. Really lovely bottle and great font.

    I'm your 501st member! Just joined. It's funny because I never use this Blogger community thing, which is maybe a bad idea. I always focused on FB & Twitter only. I've now added it to my sidebar - don't have many followers so maybe it will help them find me. Thanks for that.

    AnotherGarcon.blogspot.com

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  19. I know that you know that I love this bottle!

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  20. I love milk and love this whole clean and polished look. the bottles, the logo, fonts and the box - beautiful work !!

    and nice meeting your blog.

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  21. WOW!!! perfection! I love this so much!!! so much that I´ve pined it. Is really perfect. glass bottle for milk is so classy, yet classic and simple. LOVE it.

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