Well Camp

I hear the price of these things has skyrocketed over the past few years, lately I keep seeing more and more of them. Either people are doing them up or there's some pretty lavish people in my area. I nearly got hit by one when I was cycling the other day, probably my fault for staring at it too long. I guess it wouldn't be the worse way to go, out with a v-dubs bang, literally.

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Advertising - VW's Bluemotion Ads

It's been a while since I featured some advertising on here, in fact I can't actually remember when the last time was. So straight back into it today with Volkswagen's recent Bluemotion campaign, to promote their "less fuel, fewer emissions" way of thinking. I may not be the best one to candidate for the the message they're trying to send out, as my emissions couldn't be lower, not having a car and all; but I know I like the general theme and style of the ads. I must have said it a million times, simple graphics work if they're easy to read, quick and get to the point quick.

My favourite thing about the series is the inclusion of the logo in each one, V,W and the O as the circle.   Love or hate car firms, we all use them and for VW to bring out a clean and simple series instead of all guns blazing flashing ads, well I doff my hat.

Designer - Pete Mould for VW

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Competition Reminder - The Hackett x GQ notebook giveaway is still open, closing date is Thursday, 28th June.