Advertising - VW's Bluemotion Ads

It's been a while since I featured some advertising on here, in fact I can't actually remember when the last time was. So straight back into it today with Volkswagen's recent Bluemotion campaign, to promote their "less fuel, fewer emissions" way of thinking. I may not be the best one to candidate for the the message they're trying to send out, as my emissions couldn't be lower, not having a car and all; but I know I like the general theme and style of the ads. I must have said it a million times, simple graphics work if they're easy to read, quick and get to the point quick.

My favourite thing about the series is the inclusion of the logo in each one, V,W and the O as the circle.   Love or hate car firms, we all use them and for VW to bring out a clean and simple series instead of all guns blazing flashing ads, well I doff my hat.

Designer - Pete Mould for VW

Image source 

Competition Reminder - The Hackett x GQ notebook giveaway is still open, closing date is Thursday, 28th June.

Advertising - NTF Vast's Driving Ads

I think these ads by NTF Vast really do hit a nerve. Created for the Swedish National Society for Road Safety, they struck a chord with me, on another level to maybe what they may usually do. I've been learning to drive for about a month now and I've had my head stuck in the highway code in between some freelance design work.

This campaign reaches out using modern technology mixed with hard hitting data, to inform the audience just how dangerous being on the phone while driving is. I don't usually go down the serious route on here but with Christmas coming things like this couldn't be more important. Drive safely people.

Also, stay turned for my second Christmas run-up giveaway this week.