Ontour A/W 2012

Ontour, not a brand I have ever heard of but their lookbook for this coming A/W (sheesh I know, we are still in the last one) had some pretty cool ideas going on. Their garb seems pretty cool but it wasn't that in particular that I wanted to share, it was the accompanying tied up images.

I really like the way they have used an entire outfit and well..... tied it all up. For me this is more exciting that the outfit shots but purely from a visual point of view. Obviously you don't get a feel for how stuff fits when it's all restricted but it made me curious about the brand, which made me want to know more. Their plan worked!

The brand was founded in The Neverlands, 2005. Each season they base their collection on a particular journey (hence Ontour ay). A/W's effort is entitled "On the Rocks" and from the images I'm guessing it's a nod to rambling and camping out, which is where the rope motif comes in. Their previous collection was based on protesters and activists, which again has some really cool images too.

For more on the brand visit their site. Image source

Looks Illustrated

YMC A/W 2011

Folk A/W 2011

Lavenham A/W 2011

Velour S/S 2012

I've been looking through  a ton of lookbooks for the next couple of seasons, to see what I'd like to get my hands on. Mostly it's the the mid-range sort of stuff I tend to lean towards, because it's more attainable than the catwalk stuff and superior in craftsmanship and detail to a lot of the high street stuff. So I decided to illustrate some of my fav looks instead of just sticking photos up, makes it a bit more interesting I reckon.

I'm pretty into the end results actually, super simple and striped down to just colour and shape. I'm looking forward to seeing some of these pieces filter into the shops over the next few months, roll on A/W!