2 Oct 2017

Reflecting on Achievements | Paul Smith Life-proof Collection

Pocket Square by Paul Smith
by Paul Smith
Artist Stripe Socks by Paul Smith
Photography by Jordan Bunker

There comes a point in our lives when it would serve us well to take a step back and reflect upon what we've achieved. It's very easy for us to become consumed by the projects we work on   the hours we spend on social media and the miles of road we cover without giving a second thought to just how much we have grown.

In a world where any acts of boast could easily come off as an "I'm better than you" remark, I've always been conscious of how I come across online. But there are some occasions that we need to give ourselves a break, and celebrate the achievements we're proud of. For me, this project that myself and Jordan Bunker collaborated on with Paul Smith is one of those occasions.

The Life-proof collection, PS by Paul Smith resonated with my love of colour, design detail and the notion that practical clothing doesn't need to be hung on the peg until that daytrip to the great outdoors comes around. Our aim was to show the collection off as it was intended; in rain, shine and everything else the unpredictable Leeds climate could chuck at us.

What makes this project really special for me is that the man himself + the brand he's built is one of  the main reasons why I became so fascinated with fashion + design when I was a young teenager. And to say that 15 years on I'm working alongside PS to create content is an huge achievement for me personally. It's also a testament to how much my working relationship with Jordan has grown constantly pushing ourselves raise our work to the next level. I can now see why reflection is regarded so highly.

Is reflection a part of the way you work? I'd love to hear your thoughts!

The Paul Smith AW17 Collection is available here.

This post is brought to you in partnership with Paul Smith. Your support of the brands + businesses we work with helps make this blog happen.


  1. You've got good reason to be proud - this shoot turned out so well!

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