Realm & Empire x IWM Pop-Up Store, Seven Dials, London.
In collaboration with the Impertial War Museum, Realm & Empire has set up their first official retail space. I took the opportunity to stop by while I was doing the rounds in London last week, by all accounts it's been a long time in the works. As soon as you step into the store – which can be found just five minutes from Covent Garden – you instantly realise that a lot has gone into making this store happen.
Seven Dials has become known for its good lashing of men's style (see our Farah Vintage visit), design stores, and independent shops, and the R/E store fits in perfectly; sitting between outdoor retail Finisterre, and the Carhartt WIP flagship, on Earlham Street.
The store itself has been designed inkeeping with the brand's strong links to the military and war history – Realm & Empire is the only clothing brand with access to the Imperial War Museum's vast archive – with exposed brickwork, wooden floors and utilitarian furniture. The gear matches the interior too; their take on practical outerwear, utility shirts, heavy jersey, British-made knitwear, and gifts can all be found within.
Realm & Empire x IWM Pop-Up (open until 31st December), 5 Earlham Street, Seven Dials, London, WC2H 9LL. See more of our Store Visits here.
Great store, love the concept!
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R&E is a really nice brand and their store looks great! I've been invited to their press event tomorrow night, hopefully I can make it up to Seven Dials to see it.
ReplyDeleteJames | www.getyourbronon.com
Very cool place this and I'm still a massive fan of that roll neck! I'm glad we ventured over to Seven Dials! J
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I definitely feel the military vibe coming through in how the store is set up. I wish I could pop in for a visit!
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Yeah it's on my wishlist. Although it's been some years since I've worn one, when I was a teenager it was a rollneck and parka for the coolness. Good to see you J-man.
ReplyDeleteDid you make it in the end? It's open until end of December.
ReplyDeleteWee bit far for you, but I'm sure they appreciate your comments. Really interesting set-up.
ReplyDeleteI didn't make it on the night, but I've got a visit planned!
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