22 Jun 2015

Store Visit | Oliver Sweeney, Covent Garden

 Oliver Sweeney, Covent Garden, Henrietta Street

After our visit to the newly opened Natural Selection store at Seven Dials we moseyed down the road to Henrietta Street; Covent Garden's most exciting road when it comes to menswear.  With Nigel Cabourn, The Real McCoy + Fred Perry (and soon to open Edwin) propping up each side the pavement, this one cut-through street is starting to space up nicely.

Just around the corner from our favourite barbershop, Ruffians, you'll find the new Oliver Sweeney store. With its modestly sized front, the store makes you do the old double take once you step foot inside - anyone without their specs may struggle to see to the rear of the shop, it's massive. The store contains the brand's new collection; formal and casual footwear; shoes, boots, trainers + beachwear; key pieces from their clothing range, and a selection of exclusive concessions from Left Field Denim + Karas Kustoms stationery.

Kitted out with dark brown wooden fixture and dimly lit lighting, against the dark marine blue units, the store definitely has a gent's clubhouse feel to it. And when you finally reach the back of the store you'll find a whiskey bar, which caters to those in need of something wet. But this doesn't distract from the fact that the store is a beautifully considered space, one which could lend itself nicely to events, classes or exhibition space. Covent Garden, you're on a roll.

Oliver Sweeney, 10 Henrietta Street, Covent Garden, London, WC2E 8PS.  See more of our Store Visits here.

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  1. Covent Garden is the only part of London that I actually liked when I was there in the summer. The store looks super chic and the whisky bar sounds like something every store should have. Great job with the store visits and the photography, Matt!

    Kosta // Cool Gear Cavalier

  2. James Brown08:52

    Love Oliver Sweeney. This new store sounds real nice.


  3. Simkelyte08:54

    wow amazing wholesale brand name clothes store, the interior is beautiful, i like it :)

  4. Albert Wijaya18:58

    Amazing looking stores! :)

    Best, Albert | Palming Pebbles

  5. Warren Breeze11:49

    It's well worth a visit. I called in recently and was very impressed by the choice the displays and in particular as an added bonus the pens and watches. It was half an hour well spent. Although my size in preferred boots wasn't in stock I was able to order when I got home and they were at my door in 48 hours.

  6. I love when everything is neatly organized in a store!

  7. Too true regarding the pens and watches, that was a nice addition. Glad you had a good experience too.

  8. Thanks for commenting, Albert.

  9. Do you have any of their shoes? Real nice addition to a very cool street.

  10. Where else did you go in London then? Every part has its perks and downs. Really nice place, I knew you'd like it.

  11. James Brown08:13

    No, I really wanted a pair of brogue boots they had before. I did a photo shoot for a magazine a while ago and they had stuff from Oliver Sweeney which was so nice!


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