Nigel Cabourn | The Army Gym, Covent Garden, London.
With a couple of hours to kill last Monday in London I decided to visit the brand new Nigel Cabourn store on Henrietta Street, Covent Garden - just around the corner from my buddies at Ruffians Barber shop. "The Army Gym" is the first Nigel Cabourn store in Europe (with several stores across Japan), and has just opened its doors in late September. The interior reflects the British designer's passion for all things military, vintage and the outdoors; with exposed brickwork, reclaimed wood + steel used alongside lighting fixtures + army lockers, all housed within a space which was once St. Peter's hospital.
The store offers Nigel Cabourn's Authentic collection, both made in UK + Japan products and Womenswear range. The entire downstairs of the store is dedicated to ongoing collaborations and partnerships; with brands like Filson, Merz B Schwanen, Converse, Viberg, Taylor Kent & co and Moscot all sitting alongside Cabourn's AW14 collection.
The Army Gym is a really well considered space, with an uncluttered, welcoming feel - well worth popping by next time you're in the area. Make sure you visit Ruffians too, they'll sort you out with a good strong coffee. Nigel Cabourn The Army Gym, 28 Henrietta Street, London, WC2E 8NA.
Looks like a fab store!
ReplyDeleteMade in Mauve
I love it when flagship stores also carry other brands, carefully selected to fit the aesthetics of the store. Makes shopping that much easier.
ReplyDeleteCool Gear Cavalier // Men's Style and Lifestyle
Yeah, reet proper smart for div's who need to be told what's good and don't know what isn't. One stop shopping makes not having your own thoughts much easier.
ReplyDeleteEach to their own for sure.
ReplyDeleteThanks for stopping by!
ReplyDeleteCheers Kosta, glad you like the post.
ReplyDeleteDoesn't need to be one stop. You still pick and choose and nobody's forcing you to get everything from one place.
ReplyDeleteOoh what a fun idea for a post. I'm always interested to see how retailers display their products and design their shops. Thanks for sharing!
ReplyDeleteeavan elizabeth
I love stores like this, got to love amazing visual merchandising!
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Glad you liked it Hannah.
ReplyDeleteThank you Eavan, I've been doing these store visits for a while now. Love seeking out stores and showing them off.
ReplyDeletegoshhhh r u in London? i just went back from a vacay though ;'(
ReplyDeleteYeah I'm in London most weeks now.
ReplyDeleteThe visual merchandising is spot on in this store and your photos really do it justice. Nice post!
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