Yet more action from Jocks&Nerds; this time the publication has created a brand new video campaign for Barbour International. To celebrate the brand's rich motorcycle heritage, Jocks & Nerds invited bike enthusiast + architect, Max Broby and his wife, Meriem, a fashion designer, to feature in this campaign which embraces Barbour's passion for adventure.
Jocks&Nerds is a London-based men's style publication, which puts both print + online to great use. From their quarterly print magazine, and ongoing collaboration with Shinola, to celebrating British cult figures, it has fast turned into one of our favourite daily reads.
The Barbour "International" collection began in 1936, when their founder's Grandson, Duncan Barbour, first came up with the designs for their first motorcycle-ready suit, made from their trademark dark green waxed cotton. After a successful trip around Europe for the Six Day Trial competition, the jacket was handed the name, International, and has been used within their staple collection ever since.
Steve McQueen is probably the most iconic figure to have championed Barbour's tough, durable clothing from the International collection - who along side the American ISDT team, famously wore the motorcycle suit throughout competition in the 1960s.
The International Collection continues to be a standout line for Barbour, and design-wise has seen little change ever since McQueen was ragging it around the dirt tracks of Belgium, Germany, Poland + Sweden. Next season sees a new collaboration with Triumph Motorcycles, which will no doubt feature a bunch of indestructible leather jackets, with countless pockets, for both men and women.
Steve McQueen is probably the most iconic figure to have championed Barbour's tough, durable clothing from the International collection - who along side the American ISDT team, famously wore the motorcycle suit throughout competition in the 1960s.
The International Collection continues to be a standout line for Barbour, and design-wise has seen little change ever since McQueen was ragging it around the dirt tracks of Belgium, Germany, Poland + Sweden. Next season sees a new collaboration with Triumph Motorcycles, which will no doubt feature a bunch of indestructible leather jackets, with countless pockets, for both men and women.
The short film follows the couple exploring our country's capital, with the same freedom and carefree attitude of what the collection is all about - be it with a little less mud + oil! Max is wearing the Barbour International Oscar Wax jacket, and Meriem's can be seen in the Shadow leather jacket.
See the full Jocks&Nerds x Barbour International feature, plus an interview with Max + Meriem here.
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Ah, I love this! I need a leather jacket like hers in the picture. Can you resend the link to her jacket? It's taking me to a lost page :)
ReplyDeleteGreat campaign video! :)
ReplyDeleteBest, Albert | Palming Pebbles
Nice campaign - their jackets are so good.
ReplyDeleteAlexander @ Mr Essentialist
So good, hoping to get one this year myself.
ReplyDeleteThanks for checking it out, Albert.
ReplyDeleteHopefully that link worked on Twitter? I'm hoping to get up to the Barbour factory this summer.
ReplyDeleteMakes me want a bike and barbour man!
ReplyDeletewww.getyourbronon.com
very cool!
ReplyDeleteThanks for stopping by
ReplyDeleteDitto!
ReplyDeleteHoping to get one this year
ReplyDelete