Juice box packaging isn't at the forefront of everyone's mind after waking up, but for most of us it's an everyday item - which we both see and touch. These carton designs by Yurko Gutsulyak, entitled Ridna Marka (translation - Native Brand) are something I'd love to see in our fridge; the fact that they've been designed to create a repeat pattern when lined up is the icing on the cake. The Ridna Marka juice cartons recently won 1st place in The Dieline's packaging awards.
"The idea was not just to recreate romantic “look and feel” of grocery in
USSR and evoke childhood nostalgia for the older generation but at the
same time to avoid any reference to the ideological
component of those
times."
how beautiful! so much appreciation on this beautiful design
ReplyDeletenice packaging
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These are stunning! I'd love to see something like this in my local supermarket
ReplyDeleteBeautiful and fresh package design there. It's enough to make any grocery staffer go a little OCD with perfect "facing" on the shelves.
ReplyDeleteI love this repeat pattern! I would be very amused if I saw them lined up like that at the grocery store.
ReplyDeleteHow did I miss this???? I love it!!
ReplyDeleteStunning packaging!
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