It's taken something from 1936 to properly wow me on a somewhat mediocre Tuesday afternoon. This nice bit of creative marketing is from the Coats Coats Coat store of Copenhagen, Denmark. When the proprietor realised he was well over-stocked on winter coats he adopted pretty crazy tactics to get rid of them. The owner covered the whole of the outside of the shop's building with scaffolding and then covered that with more than a thousand overcoats.
What better way to make the most of overstocking! This bit of entrepreneurship didn't go unnoticed, it attracted attention from the police and he was ordered to removed the display. The good news though, he did end up shifting all the overcoats.
Can you believe this was going on in 1936? It's pretty ace though, couldn't be more in your face.
For the original source click here
that is pretty flipping amazing.
ReplyDeleteWow.. how did he actually manage to erect this?! This puts H&M to shame.
ReplyDeleteAlso, "over-socked" is the best typo I've seen in a while :D Don't you hate it when you're walking down the street and suddenly realise you're over-socked?
What a maverick. This looks so cool :) I'm glad he sold all the coats ! Molly xo
ReplyDeleteThat is really ace, a nice snippet of information! Glad he managed to get rid of them before the Police caused any 'beef'!
ReplyDeleteCongratultions on passing your Theory! I've been reading the booklet before bed and done some mock tests on the dvd but I still don't feel ready. I've had all my deadlines come up so it's been a bit of a pain. You've spured me on to do a bit now though!
That's brilliant, I love it! Possibly even more because it was 1936... true originality perhaps!?
ReplyDelete- Charlotte
Wow what a display, and it worked!
ReplyDeleteNow, I bet not many PRs could come up with a scheme like this today.
ReplyDeletelove stuff like this, thanks for sharing.
ReplyDeleteThat is pretty ace. I mourn the loss of adverts like these.
ReplyDeletewhoah!!! now that's some good marketing. you couldn't say "i sell coats" more than this.
ReplyDeletenouveauskin.blogspot.com
Now that's what you call entrepreneurial. What really makes it is the uniformity of shape of the coats. Brilliant!
ReplyDeleteSo clever! Just imagine Topshop hanging all their overstock on a scaffolding outside their shops... That would be fun!
ReplyDeleteFor the first 5 seconds I had no idea what's on the picture but then I realized that it's actually a bunch of coats laying upwards hahahahaha!
ReplyDeleteHaha just gotta hope it doesn't rain!
ReplyDelete