"The proclamation, by New York City’s Mayor Bloomberg, is in honour of the continued investment and commitment Burberry makes to New York and the US and coincides with the official lighting of the Burberry logo on the rooftop of the new Burberry Americas headquarters at 444 Madison Avenue. The site at 444 Madison Avenue is one of only six grand fathered signage locations in New York.
The fifty foot long Burberry logos will be lit across the iconic Manhattan skyline for the first time this Thursday evening, during an event to celebrate the occasion being hosted by Burberry Chief Executive Angela Ahrendts and Burberry Creative Director Christopher Bailey for over 300 guests.
To further celebrate Burberry Day, 20% of all purchases made in Burberry New York stores at 57th Street and Spring Street in SoHo on the day will be donated to The Burberry Foundation."
Quotes taken from official Burberry Press Release.