Good Times

Luck is Good

For all of us in the UK it's Bank Holiday weekend, which means an extra day off and good times. Except I flipping work in retail so I'm stuck at work. With a bit of luck I'll have Monday off, I can cling onto that at least. We're planning on going to a big antiques fair not too far away and maybe even visit a local(ish) brewery. Just ideas but I'm determined to find something fun to do.

Any plans the weekend guys? Enjoy yours whatever you get up to.

Advertising - VW's Bluemotion Ads

It's been a while since I featured some advertising on here, in fact I can't actually remember when the last time was. So straight back into it today with Volkswagen's recent Bluemotion campaign, to promote their "less fuel, fewer emissions" way of thinking. I may not be the best one to candidate for the the message they're trying to send out, as my emissions couldn't be lower, not having a car and all; but I know I like the general theme and style of the ads. I must have said it a million times, simple graphics work if they're easy to read, quick and get to the point quick.

My favourite thing about the series is the inclusion of the logo in each one, V,W and the O as the circle.   Love or hate car firms, we all use them and for VW to bring out a clean and simple series instead of all guns blazing flashing ads, well I doff my hat.

Designer - Pete Mould for VW

Image source 

Competition Reminder - The Hackett x GQ notebook giveaway is still open, closing date is Thursday, 28th June.