I'm a big fan of milk, I was promised that if I drank milk, ate all my greens and bread crusts I'd grow up to be big and strong. It didn't really pan out that way, still to this day I drink a load of milk and eat my greens but I'm still pretty slim, the only thing that came out of eating crusts was curly hair (though that's a fib right?).
Who would have though a project about milk could get me so excited.
Anders Drage's brief for his final campaign at college was to make some packaging about something he loved. He came up with Mountain Milk, packaging design based on the idea of using the best you can get, Norweigan Milk and making it into an international product. Drage, a Norwegian native wanted to create a luxury bottled milk product which celebrated his country's rich heritage and would have a similar status of a fancy bottled water or beer.
I think it's a cracking idea and something with potential, for me he's got the branding and look spot on. I know people either love or hate milk but what's your opinion on the concept and design? Not bad for a student's work ay?
More into on this project click
here and for Anders Drage's site click
here
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Over the weekend I reached 500 followers! I'd really like to thank everyone that has ever given up a bit of time to read what I'm actually writing, I've loved every minute of my blogging time and that fact that you guys sharing an interest in my interests just makes it all worth while. I will be launching another competition later this week as a thank you, so look out for that.
