I keep seeing Einstok's Icelandic beer around lately and it's really starting to grab my attention. I've seen it on sale at a few different places but most recently I saw it in Hollie's fridge. Their branding is simplistic and bold with no added fluff, which feels like a nod to a more traditional way of living. The clear design helps it stand out on the shelves against all the busier bottles out there which usually feature goblins, witches, wizards and other daft fictional scenes.
I've not tried any of their beers yet but Hollie has highly praised them, she knows good beer. With flavours of toffee and dark chocolate, orange peel and coriander or the more traditional pale ale and festive themed Doppeldock, they're sure to make a nice change from a 4% "neckers".
Has anyone tried Einstok, thoughts? Would the design temp you to part with you money?
Available at Harvey Nics and good supermarkets