The folks that know us well, know that we’re always keen to take a look behind the scenes of our favourite brands. In the last few years, we’ve visited factories, workshops, design studios, distilleries and anywhere else that good people ply their craft.
Of course, if we can’t get there ourselves, we can always take a look through the lens of those that have - like in this shoot for Woolrich, by photographer Jackie Nickerson. Nestled deep in the heart of Pennsylvania - a place pretty far from both Blackpool and London - lies the Woolrich Mill. Here, as with a lot of places along the East Coast of America, is a greater deal of history and heritage then you might expect.
Woolrich started life almost 200 years ago as a wool factory, founded
by an English immigrant, John Rich. As a brand, they have a history
entwined with that of the USA, producing garments through the Civil War,
both World Wars, and eventually earning international fame with their
hard-wearing, almost nature-defying parkas, developed for the oil boom of
1970s Alaska.
Since then, the style of Woolrich has
been tweaked and their clothes enhanced by advancements in garment
technology; but, the brand’s philosophy has remained the same -
producing clothes with a broad appeal, that meet the demands of the
modern day.
Photographer Jackie Nickerson has had the enviable task of shooting the mills for their latest campaign; capturing not just the clothes, but the elements of the unique environment that produce them. It’s the sort of shoot we love, one that steers away from stereotyped ‘fashion’ images and, instead, introduces us to the brand, by capturing the individuals, processes, and landscapes that lie beneath it.
You can find the brand’s London flagship on Brewer Street, Soho. Discover the story, as shot by Jackie, through Woolrich’s Agenda.
You can find the brand’s London flagship on Brewer Street, Soho. Discover the story, as shot by Jackie, through Woolrich’s Agenda.
This
post is in partnership with Woolrich. Thank you for taking the time to
support the brands + businesses that make this blog happen.
Great brand, good design. Loving the new collection/campaign.
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Very true. It's actually making me look forward to the cold weather in the UK for once.
ReplyDeleteYou know how when you're in search of something, the universe kind of throws it your way? Well - this time it was you guys taking action! I'm considering investing in a new winter jacket and this looks like a very cool company to buy from.... and beautiful shots too! Thanks for sharing!
ReplyDeleteLoved that Mill video, I'm a sucker for workshop tours and the like. I keep meaning to check out their newer stuff, I only have experience with stuff from a few years ago. Built incredibly well, so think that I might have to have a proper look for Winter.
ReplyDeleteSame here. Total sucker for a tour. Would love to visit. Would have to be Winter though. Just for the atmosphere.
ReplyDeleteWoo hoo! That's what we like to hear! All part of the service ;-) Let us know if you do go for one...
ReplyDeleteHave a lot of love for Woolrich and that video was spot on!
ReplyDeleteJames | www.getyourbronon.com