I'm pretty sure this augmented reality bus shelter would have scared the bejebus out of most of us, escpecially this early in the morning! The "Unbelievable" interactive ad shell, by Pepsi Max was installed just in time for the busy morning commute on New Oxford Street, London. The technology uses its surroundings to create an alternative reality, in which the unbelievable can happen before your very eyes.
The public's reactions are something else! See a few more augmented reality examples here. For more on the Pepsi Max #LiveForNow project click here.
The best thing about these is not even the installation it's the reactions of the people! Magic!
ReplyDeleteah this is so great!! love the reaction of the guy when the monster pulls someone into the man hole! creative advertising is the one! :)
ReplyDeletexxx
http://eleanorcos.blogspot.com/
This is amazing! I love stuff like this!
ReplyDeletethis is so neat!! love it :)
ReplyDelete