10 Feb 2014

Stay Set - Skate Meets The Great Outdoors

stay set clothing, skateboard brands uk, british menswear brands, lifestyle photography uk
stay set clothing, skateboard brands uk, british menswear brands, lifestyle photography uk
stay set clothing, skateboard brands uk, british menswear brands, lifestyle photography uk
stay set clothing, skateboard brands uk, british menswear brands, lifestyle photography uk

stay set clothing, skateboard brands uk, british menswear brands, lifestyle photography uk

Bridging the gap between the outdoors and skate/street culture is a natural progression, one which has been adopted with much praise by several brands; North Face, Topo Designs, Marmot, Patagonia to name a few. Outdoor clothing lends itself very easily to streetwear, their connection rests on similar values -  performance, practicality and sports.

Set clothing has been on my radar for the past couple of weeks; a recommendation via a friend on Facebook (any recommendations just get in touch).  I'm always looking to discover UK brands and Set are just that - Based in Stockton-on-Tees, North East England, the brand was born out of the love of skate culture and the great outdoors, with the likes of finishing, climbing and hiking being a factor.

In their current range you'll find a considered selection of Baseball Caps, Bucket Hats and Beanies, Printed T-Shirts (my favourite being the Stayset Mountain T-Shirt) and Note Pads etc...which can all be seen in their AW lookbook above. Nice to discover a UK-based brand catering towards a market which is usually dominated by the US.

For more on Set visit their site here.

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5 comments:

  1. I like the camping pocket shirt. Very clever!

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  2. I love the way these pictures are styled!

    http://starsandspaceandstuff.blogspot.co.uk/

    ReplyDelete
  3. I love it when that happens! It's so amazing to find a local brand you love.
    Amazing pictures as well, makes me want to start skate boarding!

    {Teffy's Perks} X

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  4. That's a cool look book. Love the outdoor backdrops.

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  5. Skate culture (as well as surf) have a unique look that I really like. You can always tell it when you see it. Great marketing here!

    ReplyDelete

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