24 Jan 2014

EXCLUSIVE - Levi's Vintage Clothing SS14 @ atoo

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This season's Levi's Vintage Clothing collection has just dropped at Birmingham based menswear retailer atoo, and the chaps have very kindly shot some exclusive images just for Buckets & Spades. Each season Levi's delve into their extensive archive, picking out key pieces and re-produce them with pinpoint accuracy. Levi's pay extremely close attention to the smallest detail - Sourcing correct materials for the labeling, sticking to the fits as they were originally intended and replicating construction techniques.

The collection, named "Treasure Island", features LVC's 1960 606 + 1947 501, the 1939 Gayway Souvenir Shirt (produced for the 1939 Golden Gate International Exposition), a Classic Sweatshirt, Short Sleeve Stripe Shirt and the soon-to-be-released suede jacket. I saw all the pieces at Jacket Required last summer and the attention to detail of the collection is this second-to-none.

The shoot took place at Parlour Hair barbershop, just down the road from the atoo's store; modeling the collection is Salon Owner, Phil.

To see the full collection click here. Images by Ming at atoo.

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13 comments:

  1. That vintage style sweatshirt is quite nice. I like the greyish blue color.

    Rowena @ rolala loves

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  2. oooh that brown jacket is just beautiful. i can only imagining how soft it feels!
    xxx
    http://eleanorcos.blogspot.com/

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  3. This is gorgeous Mat. What an awesome exclusive for you to run on your site. These shots are incredible. I especially love the last one. The way Phil is wearing that little scarf around his neck is so cool.

    xx

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  4. I actually didn't know that they ran a release of different vintage pieces. Love that striped shirt!

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  5. i am eyeing that leather brown jacket. amazing colour...

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  6. lovely photography. I really like these shirts.

    and yes very chuffed with my drawings! I am glad you liked them x

    Katrina Sophia Blog

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  7. These are such gorgeous vintage pieces - I think I was reading an article about people who live their entire lives as though they're in the 50s (I think it was the DM - don't judge me too much! I find it hilarious to read), their attention to detail was incredible, and exactly how this felt.

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  8. I love their vintage ad campaign: have you ever had a bad time in Levis?

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  9. Just for Buckets and Spades?! How cool is that!!! Lovely shots- beautiful pieces

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  10. love that last pic of phil! very cool collection..levi's is so classic

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  11. Love the souvenir shirt.

    Great exclusive photographs too!

    www.sartorialstyle.blogspot.co.uk

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  12. Anonymous22:57

    Really like the set up of these shots, just looks properly cool, too cool! It's refreshing knowing that a company takes lots of enough ensuring they go the extra mile for their clothes, and I'm sure I've walked past that salon before...

    On the diary I think it's a good investment! I've seen a few others to do with happiness, I'm sure one is called the happiness project, or along those lines! Hollie is deffo on the right tracks diary wise there too!

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  13. Eddie Wu13:04

    What brand is the glasses?

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