A few weeks ago I was contacted by Barclaycard Freedom Reward regarding an interesting project revolving around Local and Independent retailers. The idea was for us to research into a few stores out there, then choose favourites to profile on the blog, before finally making a little purchase or two.
Being from an area where Local and Independent retailers don't flourish did pose a small obstacle so instead of shopping locally I decided to look through my bookmarked "shops" list and remind myself why I love shopping with smaller companies so much. I few retailers sprang to mind but I have chosen to profile Folklore. A store whose website we have been browser for yonks, constantly pinning, but never actually buying anything.
Folklore is a home and lifestyle store based in Islington, London (damn I miss living there), and was founded by partners Danielle and Rob, in 2012. The store is based on commendable actions which lead to sustainability and the concept of "better living is possible through design". They're meticulous when it comes to choosing the right products to stock, always considering functionality, materials, integrity of design and craftsmanship.
The thing I enjoy most about shopping at Independent stores is their customer service and openness, valuing every customer that comes through the door. Getting to know your customers is key, which in turn can create trust, a friendly environment and loyalty. Well that's the plan anyway, there's a few stores out there which seem don't subscribe to pleasantries (still not worked out why...) but my experience with Folklore couldn't have been better, and somewhere I will be shopping with in the future. I picked up the Kraft Notepad, London Plane Chopping Board and Cereal Magazine.
If you fancy popping by their store, you can find them at 193 Upper Street, Islington, London, N1 1RQ or shop online here.
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Lovely post. I think it's really good to support independent shops and have found some favourites via your blog. I'd love to know what the Kinfolk book is like.
ReplyDeleteGreat post, thanks for introducing me to Folklore, their ethos is fantastic. I love shopping at smaller retailers and its so important that we keep supporting the independents!
ReplyDeleteEnjoyed this post immensely! I shall make an effort to stop by the shop next week. My interest has been piqued by their acacia items.
ReplyDeleteHi Matt, I enjoyed a smooch around the lovely goods in your store review. Thanks for the flag up, if your looking for a relaxing or subdued palate made with unusual materials this place is perfect, I want the grey bake ware but sadly I'm out of room in my kitchen :c
ReplyDeleteAll the small independents near me have been driven out, it's sad times.
ReplyDeletelovely, I am all for supporting independant shops but I do need to hunt down for my favourites. great picks, i love the chopping board! will sure give them a visit when I have a chance
ReplyDeleteKatrina Sophia Blog
I love all those products! What a great store!
ReplyDeletei understand why you love this company.
ReplyDeleteI've passed Folklore loads of times, and every time I stop and stare at their display. They've always got such beautiful things in there, I have to be careful not to get carried away!
ReplyDelete{Teffy's Perks} X
definitely agree with the customer service on smaller, independent places. always made to feel like you're their fave customer. i love it when i stumble upon a place that i've never heard of before and love all the stock...
ReplyDeleteNothing beats local! Will have to check this out one day!
ReplyDeleteLove this write-up and the emphasis on quality selection and customer care/ friendliness . Let's hope these values will thrive in 2014!
ReplyDeleteLucky! I'll take everything shown-
ReplyDelete