17 Dec 2013
Folk - Lamb's Conduit Street, London.
At the top of my "things to-do" list for my recently trip to London was head down Lamb's Conduit Street in Bloomsbury. The much talked about street has become the home of some of the best menswear stores in the city, and somewhere I've been wanting to visit for a while. This recent article outlines how the sleepy street gathered such a following.
On Lamb's Conduit you'll find Oliver Spencer, Universal Works, Manchester's Private White V.C, as well as some modern design shops, coffee shops and even the brand new J.Crew Men's Store, No. 38. Today we're having a nose around Folk. When I first started getting into British menswear, Folk was one of the first brand I took an interest in. I was drawn in by their use of colour, innovative and sometimes humorous approach to design and impeccable attention to detail.
Whilst wondering around the store it's clear to see they like to do things a bit differently, and quite frankly it makes browsing a pleasure. Along with the current AW collection and carry-over basics the space is filled handful of concession brands like Aesop, The Hillside and Hestra, which all work nicely together. Plus, if you don't happen to be a fella you can nip down to their Women's Shop a few doors down!
You can find Folk at 49 Lamb's Conduit Street, London.