9 Oct 2013
Today's post is in Partnership with Middlesex University.
It's not all about owning a great camera. Of course that helps, and there is plenty of information out there to help you decide on the best one, but it's also about what the image communicates about yourself or your blog's topic. Photographs allow your readers to see exactly what you're talking about, quickly and clearly. This means they can identify whether your blog interests them or not - which sounds rather harsh, but why worry that some people may rule you out at a glance when plenty more will be able to say with certainty, "this is a blog I want to follow"?
Taking photos can actually increase your appreciation of and expertise about your chosen subject as it becomes necessary for you to really look at an item, see how the light falls on it to decide on the best angle, look for any shadows or reflections that may distort your photo and even touch and move it to ensure it's in the best position. It's simple, but these actions can really turn you from an interested amateur to an expert - both on your subject matter and even on photography.
Your photos are what make your blog unique and in a cyberspace littered with blogs all vying for attention; uniqueness is essential. Taking your own pictures also means you're not relying on others for your angle, you may go to a fashion exhibition, for example, but find beauty in the way the clothes on display still manage to stand out when surrounded by the crowds. Don't miss out on communicating this to your readers just because the official photos only show the clothes on their own in their display cases. In short, your photos let you express yourself, which is what your readers want.
So how do you learn to take the pictures you want? A short course in photography is a great route to take, while those with a keen interest may even want to enrol on a photography degree. This can help you grasp the theoretical and practical side of photography, meaning that as well as learning to set up shots and choose the right settings, your understanding of photography will go deeper. You'll explore how to communicate your ideas and opinion through photography - skills well worth having in a world driven by images.