20 Sep 2013
Weavers Door, Liverpool.
Northern Goods Co. sitting alongside Universal Works, Mr. Natty, Uniform Wares and Mamnick!
Located down the twists and turns of Cavern Walks in Liverpool is a small menswear store, with a big presence, heaps of personality and a dedicated following. In fact, the location of Weavers Door is perfect, it's far enough off the busy highstreet to be considered a hidden gem but close enough to one of Liverpool's most historical and culturally relevant areas.
Last week I took the opportunity to catch an early train down to Liverpool, to shoot the shop for a Store Visit...feature. Liverpool is one of my favourite places to visit so I'll take any excuse for a day out there. It's one of the first places myself and Hollie took a day trip too, I've lost count of how many exhibitions and gigs we've attended over the years.
Since opening in 2010 Weavers Door has been providing the city with something that is was missing; a menswear store that not only stocks established, quality brands but also carefully chosen independents and exciting up-and-coming labels. This little space of Liverpool boasts a brand list that could rival any; Barbour, Edwin, Folk, Norse Projects, Oliver Spencer, Our Legacy, Red Wing, Sunspel and Universal Works to name a few. They've also been keen to work with independents such as Sheffield's Mamnick and now our label, Northern Goods Co.!
I caught up with Weavers Door store manager, Lee Fleming over cup of coffee from Duke Street Espresso Bar. We chatted brands, music, Liverpool and future collaborations;
Buckets + Spades - You mentioned you've been going since 2010, how do you think the menswear market has progressed since then and how do you stay ahead of the game?
Lee Fleming - I suppose I only have a limited viewpoint with regards the change of the menswear market but with regards to where Weavers Door is positioned; I definitely find men of all ages are more concerned about their appearance and clothing choices. Quality is always at the forefront for us, everyone is a lot more 'clued up' and therefore are careful and their decisions are well considered.
B+S - Just being a stone's throw away from the busy high street, Weaver Door really does stand out from the crowd in terms of menswear competition. What has been the reaction from the public and do you see a lot of repeat custom?
LF - Weavers Door is tucked away on Harrington Street, it's not too far away from the main trading streets but we have definitely found we're become a destination store. Our customers enjoy the notion that our brand mix is unique to Weavers Door, every garment hanging on a rail is well considered. Our regulars are key to our business, we know everyone personally and appreciate their ongoing support since we opened. I believe they enjoy Weavers Door for more than the clothing, we work very hard as a small team to create a experience for our customers, from our customer service, product knowledge and in store events.
B+S - Liverpool city itself has a real sense of community and there's definitely been a rise in independents, have you been working with any other local business or projects?
LF - Liverpool is definitely seeing a change in the city, where independents are realising they are unique, but by connecting with each other the independent way of living becomes more visible. We are fortunate to have close relationships with other independents such as Bold Street Coffee, Camp & Furnace, Santa Chupitos and Berry & Rye. The Weavers Door Journal has a direct influence to these formed relationships with the local community. We are always looking to collaborate to highlight the best Liverpool has to offer.
B+S - What's in store for Weavers Door this coming AW? Have you bought any new brands in, which are you excited about?
LF - We are really excited for Autumn/Winter 13 and what it has in store for Weavers Door. We had increased our offering for our current brand mix alongside introducing technical outdooring from Patagonia, knitwear specialists John Smedley, Italian Bootmakers Fracap, Sneaker supremos Nike and Converse.
Swing by if you're ever in the area. Weavers Door, 1 Caven Walk, Harrington Street, Liverpool, L2.