Private White V.C - Pop-Up Store

Private White V.C have recently opened their first pop-up store, in the heart of London. The British menswear brand have been knocking out some really brilliant pieces in their Manchester factory over the past couple seasons (remember the Chippy Jacket?) and to keep the ball rolling they've opened up shop at Seven Dials, Covent Garden. If you watched the London Olympics Opening Ceremony last month you will have seen some of their design without realising; they kitted out all the workers in the Industrial Revolution scenes. Now that must have taken some doing!

The pop-up gives the brand a chance to showcase their A/W12 collection, which features, in my opinion some of the best outerwear you're likely to see.

If you're interesting in menswear with some proper British heritage then swing by the pop-up store,  which is open for the next 6 months // Seven Dials, 46 Monmouth St, Covent Garden, London, WC2H 9HB

Image source - Murdock of London & Cube

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